Demand for Apple iPhone 13 series could be lower than expected

In one word: Lately, we’re used to hearing that demand far outstrips supply for consumer electronics, but a new report claims that the iPhone 13 is facing a different problem. Apple has informed some component vendors that demand for its latest phone is declining as the holidays approach.

In October, Bloomberg reported that Apple had lowered its iPhone 13 production target to 80 million units, 10 million less than originally planned, because Broadcom and Texas Instruments were unable to supply components as a result of chip shortages.

The publication now reports Apple expected to make up for the loss in 2022 when parts supplies are expected to improve, but an informed source says it has informed suppliers that orders may not materialize.

When announcing Based on Apple’s financial results for the fiscal fourth quarter of 2021 ending in September, CEO Tim Cook said supply constraints stemming from chip shortages had cost the company an estimated $ 6 billion.

Last month also brought the news that Apple has been forced to cut iPad production in half as the components originally intended for tablets are redirected to iPhone 13 line up. Older iPhones are also seeing their parts being prioritized for the latest Apple phones.

Despite slowing demand, analysts still expect Apple to have a record holiday season thanks to a 6% sales increase to $ 117.9 billion in the last three months of the year. But with shortages, pandemic, and inflation, we could see that consumers refrained from buying an iPhone 13 and would look forward to next year’s iPhone 14. The fact that Apple co-founder Steve Wozniak recently accepted He thinks that the iPhone 13 is identical to its predecessors has not helped make the phones attractive.